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On the intersection of economic inclusion and product design lies an usually missed but very important query: What about girls? Regardless of the rising recognition of the significance of ladies in financial growth, monetary merchandise are too usually designed with out the distinctive wants and experiences of ladies in thoughts.
At Ladies’s World Banking, we imagine monetary providers suppliers (FSPs) can play a pivotal function in addressing this hole by adopting a gender lens of their design processes. Final 12 months, we launched our women-centered design (WCD) methodology, which explores why FSPs ought to rethink monetary product design to higher serve girls.
Our Sensible Information to Revolutionizing Product Design in Monetary Companies focuses on the “how” of women-centered design, providing a step-by-step roadmap for FSPs to implement our methodology inside their organizations.
A Palms-On Strategy to Ladies-Centered Design
Our report guides you thru all 5 phases of the women-centered design methodology: Outline, Diagnose, Design, Pilot and Scale. In every section, you’ll be offered the related templates to implement that section inside your FSP relying on the place you’re within the WCD course of. The toolkits offered will enable you navigate key questions equivalent to:
- Who’s your goal buyer? How will you map her buyer journey?
- What are the distinctive obstacles girls market face in accessing your monetary providers?
- How will you develop design ideas to create merchandise that tackle these obstacles for girls?
By leveraging these toolkits, you’ll not solely be capable to start implementing WCD in your services, but in addition faucet into an underserved market that may drive progress for your online business.
What’s Inside
Our information offers templates, worksheets and instruments that FSPs can use to embed women-centered design into their processes. Whether or not you’re on the product ideation stage or refining an present service, these instruments are supposed to simplify and information the method.
Obtain the report now to get began implementing women-centered design in your services.