How To Use Pinterest For Blogging: Drive Traffic to Your Blog In 2024

How To Use Pinterest For Blogging

This is the right time to learn how to use Pinterest for Blogging. Why? Because, Pinterest has now evolved from a platform for recipes and crafts to a vital tool for business promotion, especially in driving referral traffic. It outperforms Facebook, bringing in 33% more referral traffic to websites.

The close connection between Pinterest and blogging is evident, as users frequently pin informative and inspiring blog posts. Leveraging this dynamic platform for blogging success requires a strategic approach. To embark on this journey, you should first create a Pinterest Business account, providing access to invaluable Pinterest Analytics for pin behavior insights. In this post, I’ll be covering, in detail, every aspect of how to use Pinterest for Blogging

Furthermore, Pinterest Business allows you to apply for Rich Pins, with Article Rich Pins being particularly effective for bloggers. These Rich Pins enable you to enhance your posts with larger logo images and headlines, along with a direct link to your website.

Blogging with Pinterest is not just about promotion; it’s about promoting posts, and product offerings, increasing blog traffic, and fostering engagement with your audience. It’s a multifaceted strategy that opens up numerous possibilities for success.

Pinterest is far more than a simple social network or online marketplace. It functions as a unique search engine, facilitating content sharing and bookmarking. This distinct role has led to its increasing appeal among content creators and creative professionals.

This unique nature of Pinterest positions it as a potent tool for driving substantial and rapid traffic, catching the attention of bloggers. This article delves into why bloggers are increasingly recognizing Pinterest’s value for their brands and content.

Pinterest is truly exceptional in its capability to drive traffic, making it an exciting resource for bloggers. This piece explores what Pinterest represents, its potential for boosting your blog, and how you can seamlessly integrate Pinterest into your blogging strategy.

While Pinterest may seem dominated by food, fashion, design, and wedding bloggers, it’s a misconception that it caters exclusively to women. In fact, Major brands like Wal-Mart, Apple, and Lowe’s have recognized its marketing potential, leaving ample room for bloggers, startups, and entrepreneurs to thrive on the platform.

Here are some impressive Pinterest facts:

  • A pin is 100 times more shareable than a tweet.
  • Each pin can drive up to 2 page visits and 6 pageviews.
  • E-commerce sites benefit significantly from pinning, with each pin generating 78 cents.
  • The life of a pin is one week, compared to 24 minutes for Twitter and 90 minutes for Facebook.

What’s particularly noteworthy is that Pinterest stands as the second fastest-growing social network. Regardless of your industry, whether blogging, tech, or marketing, you can make a significant impact on Pinterest. For many bloggers, Pinterest is their top source of traffic.

When offering advice to new bloggers, one common recommendation is to embrace Pinterest from the start. Pinterest presents an unparalleled platform for promoting your blog, expanding your traffic, and attracting your target audience with minimal effort. Setting up your Pinterest account may seem overwhelming initially, but this guide is tailored for new bloggers looking to navigate Pinterest effectively.

Is Pinterest Worth it?

Pinterest is truly unique. Its remarkable growth in recent years places it in a category that’s challenging to pigeonhole. However, it excels at one specific task – rapidly driving substantial amounts of traffic. This is precisely why bloggers are increasingly recognizing the value of Pinterest for their brands and content.

In this article, we’ll explain why bloggers are so excited about Pinterest. We’ll talk about what Pinterest is, what it can do for your blog, and how you can start using Pinterest to help your blog get more attention. It’s an exciting time for bloggers who use Pinterest!

Why Pinterest Wasn’t Popular Among Bloggers Until Recently

For a while, bloggers focused mainly on creating great content and relying on it to bring in traffic and income. It was a simple strategy. However, things have evolved. Nowadays, successful blogging demands a more comprehensive approach that involves social media, SEO, and promotion like never before.

This means bloggers not only put effort into creating top-notch content on their blogs, hoping that Google will rank it well. While that remains a crucial part of successful blogging, there are now additional ways to get more exposure, especially in the early stages of a blog’s life. One of these avenues is Pinterest.

Let’s Talk Traffic

Pinterest is well-known for driving traffic. While some platforms excel at engagement, and others are great for generating revenue, Pinterest stands out as a powerful tool for directing a large and engaged audience to your blog or website. You don’t have to go through the long process of building and waiting to grow your audience; Pinterest can quickly send you plenty of interested visitors.

What Does Pinterest Mean for Blogging, and Is It Beneficial?

Pinterest serves as a search engine, a community hub, a content repository, and a marketing aid, all without any cost. With 473 million active users each month and an expanding user base encompassing diverse niche communities, Pinterest’s reach is remarkable.

Pinterest Is Amazingly Powerful

Pinterest is on the rise and competes strongly with other social media networks. Here are some stats to show why using Pinterest for blogging is a smart move:

  • Pinterest pins are up to 100 times more likely to be shared compared to an average tweet (Instapage).

  • Pins have a longer lifespan, lasting up to a week, while tweets survive only 30 minutes and Facebook posts less than 2 hours (BloggingWizard).

  • The real advantage lies in the fact that each Pinterest pin can generate up to 6 pageviews and 2 blog visits. This surpasses Facebook, Instagram, and Twitter by a significant margin (Search Engine Watch).

How Pinterest Works

Pinterest employs boards and pins within user profiles, functioning much like other social media platforms. Marketers, online store owners, and brands utilize Pinterest to promote their products, communicate offerings, and share inspiration and ideas. For bloggers, Pinterest serves as the visual counterpart to their written content. Followers gain insight into a blogger’s inspirations through visual snapshots, while bloggers tap into Pinterest’s vibrant array of fresh ideas.

Pinterest Profile: This is where your entire presence resides. Your boards, pins, and information can all be accessed here. Users can view a profile’s monthly views, username, and follower count. They can follow your profile, and you can reciprocate. Bloggers on Pinterest are encouraged to create a Pinterest Business account, which we’ll discuss further.

Pinterest Boards: A Pinterest Board is a compilation of media centered around a theme, interest, or idea. Users can curate collections of boards on their Pinterest profiles, and others can explore them. Think of boards as similar to a Facebook Page or an Instagram album.

Pinterest Pins: Pins essentially serve as posts on Pinterest that double as bookmarks. They comprise images or videos with a link, title, and description, allowing users to save content they like or wish to share. Pinners can pin various items on their boards, while users can search for pins, delve into them by clicking, and save those that pique their interest.

Understanding how to leverage Pinterest for blogging entails using boards and pins to convey content ideas visually and inject a visual dimension into blogs. More importantly, pins and boards enable bloggers to express themes or perspectives related to their niche. The more pins you share, the more traffic you can attract.

What Are The Benefits of Using Pinterest for Blogging?

Pinterest functions as a search engine where you can visually showcase your thoughts and ideas, offering the benefits of a social platform without the typical dangers and toxicity associated with many others.

But there’s more to having a Pinterest profile as a blogger than just utilizing it as a search engine for blog promotion. Here are several other advantages:

Traffic: Pinterest can significantly boost your blog’s traffic. Many bloggers have already made it their primary source of visitors. By aligning your Pinterest activities with your blog content, you can anticipate substantial traffic through this channel. By strategically approaching your Pinterest and blogging efforts, similar to SEO for Google, you can leverage the search engine’s capability to connect your content with the right audience. Over time, as your Pinterest following grows, traffic will naturally flow from the platform to your blog.

Audience & Community: Pinterest has traditionally been linked to a predominantly female, US-based audience, which benefits bloggers in various ways. It’s particularly attractive for bloggers in female-focused niches such as parenting, cosmetics, and women’s fashion. Simultaneously, it offers a means to draw more female readers to blogs. Pinterest’s dominance in the US market is also valuable for bloggers targeting local readerships or collaborating with US-based brands.

Niche Access: Pinterest naturally attracts creators and influencers in visually rich niches like travel, food, and design. However, it also provides entry points into traditionally challenging niches. By engaging with audiences in these niches through Pinterest and visually appealing to them by sharing their pins, you can tap into highly profitable areas that aren’t yet heavily saturated.

Complement to Existing Social Media: Pinterest’s status as a somewhat smaller platform compared to giants like YouTube and Facebook means it won’t overshadow your current social media presence. If you’re struggling to gain traction on other platforms, you can use Pinterest to drive traffic to your website or blog. Visitors can then access your social media links on your blog to explore your presence on other platforms.

Incorporating Pinterest into your blogging strategy can bring a range of benefits and expand your reach within various niches.

How to Use Pinterest for Blogging

Using Pinterest as a blogger doesn’t require rocket science. It’s user-friendly, and once you’re familiar with it, managing your profile is straightforward. Here’s a quick overview of how to get started:

1. Set Up an Impressive Profile:

  • Open a Pinterest account and create a profile that will be your Pinterest “home base.”
  • Make sure to claim your blog website, which is crucial for maintaining control. [Here’s a guide on how to do it](insert link).
  • Complete essential profile information, including:
    • A photo or image representing you or your brand. You can use a picture of yourself, your blog, your brand logo, or an image relevant to your blog’s theme.
    • Your display name, should be your blog or brand name.
    • A username, which will become part of your Pinterest URL. Use your blog’s name or your brand name.
    • Your bio, where you’ll want to craft an engaging description of yourself, your interests, and why you’re blogging. Your bio is crucial, so take your time to create it.

Getting started on Pinterest is a breeze, and having an appealing profile is the first step toward effectively using the platform for your blogging endeavors.

2. Upgrade to a Free Pinterest Business Account:

  • This step is crucial for maximizing the benefits of Pinterest for your blog. Before upgrading to a Pinterest Business account, take some time to get familiar with the standard profile if you’re new to the platform.

  • With a Pinterest Business account, you’ll gain access to essential tools and analytics, enhancing your Pinterest blogging experience. Here’s what you’ll get:

    • Pinterest Analytics: Access data like the number of views, traffic sources, and pin performance. This information is vital for refining your Pinterest strategy.

    • Insights on Pinterest: Stay updated with the latest trends, news, and platform developments provided by Pinterest.

    • Pinterest Ads: You can promote your pins and ads on the platform, significantly increasing your exposure to new audiences.

    • Additional Sales and Promotional Tools: These tools will help you drive traffic to your blog and expand your follower base.

    • Engagement with the Business Community: Interact with like-minded business creators to gain valuable insights and ideas.

  • With a Pinterest Business account, you can also post Rich Pins, which will take your Pinterest and blogging potential to the next level. We’ll delve into Rich Pins shortly.

Upgrading to a Pinterest Business account is a vital step to leverage the platform’s full potential for your blogging journey.

3. Create Your Boards:

  • Setting up boards on Pinterest is a straightforward process and a fundamental part of building your profile. The names you choose for your boards are crucial for Pinterest SEO and discoverability.

  • Since Pinterest operates much like search engines, keywords are essential. A solid grasp of SEO and keyword optimization is vital for success on the platform.

  • Consider these tips when naming your boards:
    • Be Creative: Think of board names that clearly describe their content and give visitors an idea of what to expect.
    • Keyword Usage: Conduct keyword research and incorporate the top-performing keywords into your board names.
    • Suggested Names: Utilize Pinterest’s search bar to identify suggestions and popular search phrases within the platform.
    • Pinterest’s Audience Insights and Trends: These features provide valuable information on which keywords will be most effective for you.

  • When using Pinterest for blogging, you can create multiple boards, each dedicated to different topics. For instance:
    • Each blog post can have its own board.
    • Create one board for upcoming blog posts.
    • Designate another board for blog post ideas.
    • Maintain a separate board for your existing blogs.

  • The beauty of Pinterest is that you can create up to 2,000 boards, offering ample flexibility for organizing your content.

Creating boards on Pinterest is not only easy but also a crucial step in optimizing your profile for SEO and discoverability.

4. Design Attention-Grabbing Pins:

  • Once your boards are set up, it’s time to start pinning. Pins are the key drivers of traffic from Pinterest to your blog, and they offer plenty of creative possibilities. Pins can encompass various elements, including images, text, or logos.

  • You can create compelling pins using tools like Canva. Canva Pro’s content planner even allows you to save and schedule your pins for posting. Here are some tips and guidelines for your pins:

    • Images: Pins can feature screenshots of your blog posts or beautifully designed images that represent your blog content. Get creative; the more visually appealing and captivating your pin images, the more engagement they’ll receive. Consider using optimized images from your blog to maintain a cohesive look. Always adhere to Pinterest’s guidelines.

    • Pin Title, Description & URL: Leverage SEO in these areas. Craft a title related to your blog and incorporate effective keyword optimization in your pin description. Include your blog’s URL, ensuring that all links are functional.

    • Pin Size: Pinterest recommends a 2:3 aspect ratio for pins. Pins should be of decent size, with a minimum of 600×600 pixels. While you have some flexibility, going beyond 1,800 pixels may result in reduced visibility. Refer to Pinterest’s guide on optimal pin sizes for more details.

    • Text in Pins: Make sure the text in your pins is legible and clear. Strive to strike a balance between text and visuals, ensuring a clean and easily understandable appearance. You can explore some of the best Pinterest fonts available on Canva to enhance your pin’s aesthetics.

Creating visually appealing and well-optimized pins is crucial for attracting engagement and driving traffic from Pinterest to your blog.

5. Harness the Power of Rich Pins:

  • Rich pins are Pinterest’s highly optimized organic pins that enable business profile users to seamlessly incorporate their blog’s data. These pins provide additional information and automatically update whenever you make changes to your blog. To make rich pins work effectively in your Pinterest blogging strategy, you’ll need to supply metadata from your blog.

  • There are four distinct types of rich pins to choose from:
    • App Pins: These pins offer information and data related to mobile apps, such as release dates, versions, download numbers, and size.
    • Product Pins: Product pins provide comprehensive details about a product available for purchase, including pricing and ratings.
    • Recipe Pins: Recipe pins include serving sizes, cooking durations, and ingredient lists.
    • Article Pins: For bloggers, article pins are particularly valuable. They automatically update the title, headline, and description of a blog post. You can include various details in these pins, ranging from the post author’s name to reading time, word count, and publication sites.

Rich pins enhance your Pinterest blogging experience by ensuring that your blog-related content remains accurate and up-to-date on the platform. Article pins, in particular, empower bloggers to share comprehensive information about their blog posts, enriching their Pinterest presence.

6. Enable Pinning on Your Blog Posts:

  • Boost your Pinterest traffic by incorporating a Pinterest sharing button into your blog posts. By doing this, you make it easy for your readers to share your content on their Pinterest boards. When they come across your blog post and want to share it, all they have to do is click the ‘pin’ button located at the end of your post. This feature encourages readers to share your content, expanding its reach across Pinterest.

7. Engage with Your Followers:

To maintain an active and welcoming Pinterest profile, interact with your followers to grow your audience and tailor your content to their interests. Here’s how:

  • Follow Back: When someone follows you, follow them back. Take a moment to explore their pins and boards. This will provide valuable insights for creating targeted content in the future.

  • Repinning: If you come across a pin from one of your followers that complements your categorized posts, engage with it! Like, comment, and repin. Repinning is similar to retweeting or sharing on other platforms. It allows pinners to save a pin to their page or boards.

  • Connect with Influencers: Follow influencers and industry leaders in your niche. This demonstrates your knowledge, interest, and support for your industry, enhancing your Pinterest profile’s credibility. Repinning their posts can help you start building a community around your niche.

Engaging with your followers and industry influencers fosters a sense of community and enhances your Pinterest presence.

8. Use Captivating Images:

In this section, we’ll delve deeper into the importance of images on Pinterest. Images play a vital role, so ensure they are captivating and optimized to entice readers to click and explore your pins. Here’s what you need to know:

  • Visual Appeal: Images are a cornerstone of Pinterest, so prioritize captivating visuals. Your images should compel viewers to open the pin. This could be a breathtaking landscape photo or an informative infographic.
  • Aspect Ratio: Choose photos with the correct aspect ratio, which is 2:3 or 4:5 for Pinterest. If you’re manually adjusting, this translates to a width of 650 pixels and a height of 975 pixels. Maintaining the proper aspect ratio ensures your images fit Pinterest’s format, making them more eye-catching to readers.

Remember, images are the focal point of a pin, so they must align with Pinterest’s visual standards to grab the reader’s attention effectively.

9. Maintain a Posting Schedule:

When you’re using Pinterest for your blogging efforts, it’s essential to establish and stick to a posting schedule. While it doesn’t demand the same level of consistency as some other social platforms (research indicates that more than half of Pinterest users visit the site less frequently than once a week), regularity is still vital.

Pinterest posts tend to perform best between 8 p.m. and 11 p.m. EST. Since you don’t need to post as frequently on Pinterest, you have the advantage of focusing on high-quality pins. Quality should take precedence over quantity in your Pinterest strategy, and there’s no need to stress about posting too frequently.

Consider how you intend to use Pinterest for your blog. Will it primarily showcase your new blog posts, or will it serve as a bridge between your e-commerce and blogging efforts? Regardless of your approach, Pinterest is an incredibly potent distribution channel for your content, and it should not be overlooked.

Concluding Thoughts on Pinterest as a Blogger’s Special Tool:

Think of the content you share on Pinterest as a valuable resource, a means to exchange inspiration and innovative ideas instead of just chasing page views and impressions. Pinterest functions as a unique search engine, not merely for content but as a wellspring of creative concepts and fresh perspectives. Integrating Pinterest into your blogging strategy offers a distinct advantage.

For bloggers, Pinterest can act as an early traffic booster for your blog, even before it gains recognition on Google. Utilizing Pinterest boards allows for collaboration and the cultivation of your brand’s image. Pins can seamlessly guide readers to your blog posts, and for those involved in online commerce, they can also serve as a gateway to your e-commerce platforms.

Pinterest is swiftly transforming into an indispensable tool, resource, and social platform for content creators, surpassing what many other platforms struggle to provide or overlook. So, embrace Pinterest and witness the elevation of your blog’s traffic and content quality to new heights. Welcome to a fresh era where Pinterest and blogging converge to elevate content like never before.

You can read How to use Tailwind For Pinterest Growth for growing your Pinterest account fast.

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